Let the blinking power struggle begin.
To promote Rise + Fall, Channel 4's new reality show, we created a TikTok Branded Effect with the team at Headraft.
Using the power of the blink, users have to blink the quickest to get to the top to become the Ruler, while the loser is instructed to 'Graft Harder' in the basement.
With nearly 2,000 video creations, a reach of 6.98m and 16.16m video views, it went pretty blinking well.
