Taskmaster... Finally on Channel 4.
Many years ago Channel 4 made a big mistake... They rejected Taskmaster. After 10 series Channel 4 saw sense and acquired the show, however some people held grudges.
We created an on air ad which showed us admitting our mistakes and reminding everyone why Taskmaster is such a great show. Plus an OOH poster to show Greg is still the boss when Taskmaster is on Channel 4. We also created tasks across social from Count the Peas, Find Little Alex Horne, Balance Your Balls and Draw with your Nose Instagram Lens.
