To celebrate the new series of Married at First Sight UK we invited viewers to do the MAFS on the couples.
They had to place them in the different categories in our TikTok Branded Effect created with the team at Headraft.
Just over 2,000 videos were created, with an average user time spent on the BE of 10.8s.
It reached 6.67m on TikTok and resulted in 10.12m video views.
That's a lot of people doing the MAFS!

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