Channel 4 Brand Transformation.
As a 'Digital First' brand Channel 4 was in need of a rebrand AKA a brand transformation.
I was part of the team that worked on the social brand transformation work stream to create a new toolkit which encompassed the new brand principles but also felt native and exciting.
We partnered with Stink Studios (who did an amazing job) to create a new social toolkit which unifies our paid, organic and partnership content, and also allows for each platforms/deliverable to have it's own native feel.
Below are some of the first paid social assets using the new social toolkit.
